john muir health | healthy conversations campaign
Hospital system John Muir Health had staked out their position in the category as a place where doctors actually listen to their patients and communicate clearly about their treatment plans. But what does that actually look like? We’ve all had the experience of being at a check-up, afraid to ask one of those kinda sorta embarrassing questions about our weird human bodies. The Healthy Conversations campaign takes viewers inside the doctors’ offices to hear exactly what those extremely relatable questions might be – and show the doctor-patient relationship in action.
OOH | Print
Somewhere there exists the full list of all the embarrassing/bizarre/fascinating questions we thought of for patients could throw at their doctors. A few select ones are shown below.
Campaign Evolution
After the campaign successfully moved the needle for primary care, obstetrics, and pediatrics, our clients asked if we thought it could extend to specialists, like orthopedics or pulmonology. Challenge accepted, and the below spots were hatched.
Credits
launch campaign | Agency
Senior copywriter: me
Creative director, art director: Anne Elisco-Lemme
Creative director: Parker Channon
Broadcast producer: Christine Gomez
Photography producer: Justine Barnes
Launch Campaign | Production
Production company: Biscuit
Editor: Kim Bica, Arcade
Director: Aaron Ruell
Sound design & mix: One Union
Music: Barking Owl, Music Beyond, Beacon Street
Photographer: Randal Ford
“Clementine” and “Allergies”
ACD, copywriter: me
Senior art director: Jessica Wyatt
Creative director: Anne Elisco-Lemme
Producer: Elizabeth O’Toole
Production company: Biscuit
Editor: Kim Bica, Arcade
Director: Aaron Ruell
Sound design & mix: One Union
Music: Music Orange
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