tahoe south // #TEAMSUMMER CAMPAIGN

Not unlike California itself, Lake Tahoe is split between north and south, two areas with different cultures. Both sides of the lake are naturally gorgeous. But the north shore's rustic, sleepy vibe is completely different from the south's casinos, clubs, and extreme sports bravado. Also, it's weird, in a good way. For this campaign, we imagined summer as a person. The kind of friend who makes you arm wrestle and gets you into trouble. But we love that friend. We need that friend. We're #teamsummer, all the way. And winter can step the eff off.

Film

We shot on location, of course, but bedazzled and psychedelified it with the colorful, swirling neon artwork of illustrator Kustaa Saksi. This allowed is to show the region’s undeniable natural beauty while making it utterly unique in the tourism category.